ViX Swimwear
Vix is a leader in the luxury swimwear niche. ViX swimwear is designed for women that appreciate attention to detail, beauty, and quality, combining the beach culture of California with the sexiness and soul of Brazil. Each season Paula Hermanny (ViX creator and chief designer) is inspired by the jet-set crowd who wear her swimwear.
Since its inception in 1998, the brand has sought to expose American beach culture to that of Brazil. Over time Vix has perfected the art of combining scintillating prints and colors with sparkling details and unique creations with leather materials. Today, Vix Paula Hermanny has a complete collection of swimwear and resort wear. The bestsellers are their strings bikinis with gold-plated snaps between the cups and at the hips. Vix also carries chic one-piece bikinis, as well as elegant cover-ups, sundresses, and tunics that can be worn from posh parties to swimming pools. Each season of swimwear that Vix releases is different because Paula gets ideas from what she sees and experiences in the world, from a recent vacation to a fabric she noticed at a store or market.
On the humanitarian side, Paula has witnessed in her travels around the world many children who are poor, hungry, and in some instances forgotten. As a result, she is a sponsor for forty kids in Haiti, India, Africa, and Brazil.
There is great design behind every great brand, and Vix swimwear styles are always up to standard. They hold the breasts up, accentuate a woman’s curves, and are just plain sexy! When Paula first started, she knew right away that her main focus would be quality construction and fit. The swimsuit line is simple but also has the best details. They are simple in construction and require very little effort.
Vix is now a global brand with more than 300 employees, a modern manufacturing plant in Brazil and more than 8 standalone stores. Vix products are sold in more than 28 countries via thousands of luxury department and specialty stores.
